At a time when the LED lighting industry is booming, more and more companies in different industries in the LED industry chain are beginning to feel the survival challenges brought about by price competition. Taking LED power driver IC as an example, with the increase of indoor and outdoor LED penetration, the demand for lighting power driver chips is also growing rapidly, including traditional power IC manufacturers and other industry players. Batch companies have fought in the LED driver IC market, resulting in uneven product quality. The field of low power and non-dimming has already become a red sea. Yiyang Bo, vice president of Wuxi Xinpeng Microelectronics Co., Ltd. further introduced that the phenomenon of homogenization of LED driver products is serious at this stage. The product architecture of various IC companies has a serious follow-up; blind pursuit of low cost, shoddy products, industry LED The lack of testing standards faces serious challenges. LED energy-saving, compact application requirements are driving the rapid integration of LED driver chip integration technology in 2014, and the cost continues to decline, the industry will usher in a low-cost dominated and performance-led polarization. The value of the LED industry will not only stay in the lighting demand of the incandescent lamp era, because LED lighting has a higher proportion of silicon, which will bring more exciting stories that need to drive IC participation.
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In this regard, as an important IC company in China, Wang Dong, senior product manager of the power product line of Hangzhou Silan Microelectronics Co., Ltd., also agreed. He pointed out that in fact, from the second half of 2013, domestic LED lighting companies have obviously felt the pressure of cost, and the market competition will be more intense in 2014. According to Xiaobian, and in order to win more market opportunities, in the LED lighting driver power industry, only innovation is the best way to win, innovation and cost are the things that the industry winner must continue to consider, whether it is In terms of cost, or innovation in product performance, you will get very good returns.
For LED chips and packaging, Liu Bangyan mentioned: Due to the competitive pressure brought by the market, packaging companies will continue to pursue higher lumens per watt (lm/w) and lumens per dollar (lm/$), product technology. The direction of evolution is to allow low- and medium-power products to take high-power specifications to expand the range of applications. While product prices are gradually being accepted by the market, products that offer large illumination angles, high lm/$, and consistent quality are certified to more easily meet market demands. Yiguang will fully utilize its self-developed packaging technology to achieve the demand for various powers and the high quality expected by the market.
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