On April 23, 2010, the highly anticipated 11th Beijing International Automobile Exhibition will be opened at the new China International Exhibition Center. Every year, the Beijing Auto Show brings new industry news and surprises to the eyes of the nation's consumers. This year is no exception, since the domestic heavy-duty truck industry giant Shaanxi Automobile Group has carried a high-profile investment of 3 billion yuan into the mini-vehicle market, and will display its new mini-vehicle at the Beijing Auto Show for the first time - the Fujia series of fine micro-cars.

In 2009, under the stimulus of the national auto-to-country policy, micro-vehicle consumption was booming, and the micro-vehicle market appeared hot and hot scenes, which also made many auto companies high hopes for the micro-vehicle market and turned to the micro-vehicle market. In early February 2009, Shaanxi Automobile Group established a subsidiary for the production, sales and development of mini vehicles - Shaanxi Auto Group Tongjia Automobile Co., Ltd. Shaanxi Automobile's mini vehicle project is mainly operated by the company. At the same time, the Shaanxi Provincial Government has also incorporated the development of micro-vehicles into the development plan of the top ten industrial clusters in the equipment manufacturing industry, and as a new economic growth point in Shaanxi Province, put forward the requirements of a high starting point, high input, and high output, and designated micro- The car project settled in the national economic development zone.

In accordance with the overall development plan of Shaanxi Province led by “Big Group Guidance, Large Project Support, Cluster Development, and Parkization,” Shaanxi Automobile Group Tongjia Automobile established Shaanxi Automobile Micro-car production base in the Caijiapo Industrial Park in Baoji City. The first-phase project of the base covers an area of ​​1,500 mu; the second-phase supporting project will occupy an area of ​​3,500 mu and the project will cover a total area of ​​about 5,000 mu. Shaanxi Automobile Tongjia Micro-vehicle Project implements a diversified management model for equity in the New District. With the overall plan and the step-by-step approach, the first phase of the project will have an annual production capacity of 150,000 miniature cars, June 15, 2009. Construction has begun and all production bases will have an annual production capacity of 300,000 vehicles, forming a production scale of more than 10 billion yuan.

According to informed sources, Shaanxi Automobile Group plans to build an auto industrial park in Baoji, Shaanxi Province, with major products such as Zhongcai, special-purpose vehicles, mini-vehicles and auto parts. It will ultimately form an output value scale of RMB 30 billion. According to the preliminary planning of Shaanxi Automobile Group's Tongjia Motor Co., Ltd., its products are currently divided into three categories: minivans, minivans, and micro-special vehicles. In the next two years, there will be five new cars that are expected to be priced between 2.8-4.5 million yuan. The microcar debuted at the Beijing Auto Show will be officially launched in July.

There is a view in the industry that 02 is the first year for cars to enter the family, and 09 is the first year for mini cars to enter the rural market. Mini vehicles will quickly enter rural households around 2015, and Shaanxi Automobile Group adjusts its industrial structure. , High investment in research and development of micro-car products suitable for county and township consumers. The Fujia series of models will have a passionate appearance at the Beijing Auto Show. It will help Shaanxi Auto Group to seize the micro-vehicle market with Wuling, Changan and other micro-vehicle big brothers in the future. .


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