It has been more than a month since the government officially promulgated the Implementation Plan for Auto and Motorcycle to the Countryside in March. Recently, the Ministry of Finance and the Ministry of Industry and Information Technology further issued the "Circular on Issuing the First List of Automobile and Motorcycle Production Enterprises in the Countryside and Product Catalogue," and the "Publishing of the First Batch of Authorized Products for Automobile and Motorcycle Production Enterprises in the Countryside." List of Companies". Automotive industry companies are almost completely out of the line, and they have demonstrated their market share in the rural market.

Although the list has just been announced, many Foshan auto dealers, such as micro face and light trucks, can no longer wait for the first time to create billboards and slogans such as “Products Going to the Countryside, Subsidy to the Countryside, and Services to the Countryside” to become commercial vehicles. Eyeball big selling point.

Parts companies also need to move. At the just-concluded 65th Auto Parts Exhibition in Ningbo, the reporter learned that because of the poor export situation, the domestic aftermarket and supporting markets have become the target markets for the transformation of many export-oriented accessories companies. According to Liang Chengqi, general manager of Anqing Dimiter, DiMed made a new ratio analysis based on market demand for domestic sales and foreign trade. Thanks to the government’s policy of expanding domestic demand for cars to the countryside, models suitable for rural markets, including delivery vehicles and transport vehicles, are increasingly welcome. “Dimmed has already found a target consumer group in the rural market. It is possible to obtain a share of the rural market for Dimit and increase the domestic sales ratio.”

Changzhou Menghe Chuanpeng Vehicle Parts Factory, which is mainly engaged in light fixtures and plastic parts, has been stimulated by the policies of the country’s automobile to the countryside. As of April, sales in the domestic market have increased by 25% compared with the same period of previous years. The person in charge, Zhang Xuemei, said that with the improvement of the specific subsidy measures for the car to the countryside, the sales volume of the vehicle will increase, and the market for light truck accessories will continue to increase. In light of this, Meng He and Chuan Peng have invested about half a million to develop new products to meet the broader market demand.

With the gradual implementation of the automobile to the countryside policy, the huge potential of the rural market is naturally beyond doubt. The whole vehicle goes to the countryside and will open up a new situation in China's consumption. However, it is worth paying special attention to how to achieve "products to the countryside, accessories to the countryside, services to the countryside"?

According to Liang Chengqi, general manager of the Dima Piston Ring, DiMei has begun to launch a series of accessories to the countryside. At present, Dimitre has developed and supplied piston accessories for rural vehicles, including excavators and harvesters. The project has been assisted by the People's Government of Anhui Province and is in full swing. It is expected that once this project is completed, it will become an important ammunition for DiMed to open the rural fittings market.

In conversations with people in the industry, the reporter found that due to the good implementation of domestic economic stimulus programs, long-term export-oriented accessories companies have begun to pay attention to the domestic market, and rural markets have become the backbone of many enterprises. The parts and components companies have already taken active actions to establish a sales network throughout the country, recruit agents and dealers in provinces and cities across the country, and radiate product distribution services to county towns. In the true sense, accessory products and after-sales services are in-depth promoted to ordinary peasants.

Cars go to the countryside is not only the countryside of the whole vehicle, but also the all-round countryside of the automobile industry chain related business such as accessories products and maintenance services. The work of “cars going to the countryside” is moving in the direction of industrial development.